Generational specialist Matt Harrington discusses key reasons why the Millennial generation (1980-2001) are necessary and vital to our current workplace including the ability to handle a VUCA world, demanding a more nimble and agile organization and their ability to be social sharers of your company.
“While technology is young people's oxygen, risk may be their carbon monoxide," stated Inc. magazine, in its May 2015. This statement was a clear response to the decrease of upstart entrepreneurs in this generation as opposed to other generations. According to the magazine, young people (25-35 years old) launched 35 percent of start ups in 1996, young people start ups only made up 18 percent of the market in 2014. Indeed, although innovative and team-oriented, Millennials may be the most risk-averse generation. But why?
The mix of internal branding with the increasing ease and availability of media platforms will be the next marketing and communications explosion. This is not just for the Zappos or the Targets of the world, but we will see this from small to mid-size companies as well who look to create a more engaging and dynamic workplace culture for Millennials.