Based on a presentation given at NYC Relate Live Conference, this 10-page white paper digs down into the concept of the Beloved Brand Triangle that author Matt Harrington created and showcased at the conference. Learn how Millennials, trust are all intertwined and walk away with key questions to ask your organization and customers to build a more beloved, Millennial-friendly company.
The challenge for many companies is that the Millennial generation will hold you to your sales pitch. The days of the “snake oil” salesman are dead. For many companies, who are not entirely truthful, who lack competency and character in their business practices and product, they will rue the day that 93 million Millennials find out that they are in fact not telling the truth. This generation, who has a rigorous demand for excellence, will hop on their social platforms and announce to the world that you are now deemed untrustworthy.
Millennials. Brands. Trust. Three things that seemingly go together, yet each one has its own origin story. Exploring each one is the task at hand for the next month and a half as we prepare for the Relate Live New York City conference on October 22-23. How we fit these massive topics all into a 45 minute presentation, giving each one its own stage time, while connecting the dots, threading the narrative through all of them to come away with useful insights and nuggets of knowledge for conference goers will be our challenge.
Matt Harrington, author, speaker and trainer on workplace generations will be a featured speaker at Zendesk's Relate Live NYC conference on October 23-24, 2017. The conference will be held at the Metropolitan Pavilion in New York City. Harrington will speak on how the best brands build trust and credibility with the Millennial generation (1980-2001).
There are always three things going on in any transaction or more importantly group/team/department/company: tasks, processes, and relationships. You can imagine that most of us focus a majority of our time on tasks (60%), A good organization focuses some of their energy on good processes (30%). This leaves about 10% just to focus on relationships which is actually the hardest and perhaps the most important thing to focus on as companies can always make a new machine, a new process, more tasks, but it's culture and people make up the differential factor between a good company and a great company.
Matt will shed light on some new and innovative ways to build a strong workforce for the future on September 9, 2016, from 9 am to 12 pm at the Western Carolina University at Biltmore Park in Asheville. For more information, or to register visit www.pdp.edu, or call 828-227-7397. Seats are limited and there is an early-bird registration discount through August 1, 2016.
Today we have special guest Bruce Tulgan, bestselling author of It's Okay to Be the Boss, Not Everyone Gets a Trophy and his most recent book, Bridging the Soft Skills Gap, joining us for our 20th episode. Bruce is internationally recognized as the leading expert on young people in the workplace and one of the leading experts on leadership and management. Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations ranging from Aetna to Wal-Mart; from the Army to the YMCA. Bruce was named by Management Today as one of the few contemporary figures to stand out as a “management guru.” Bruce also lectures at the Yale Graduate School of Management and writes articles for many different associations including TRAINING magazine and the Huffington Post. Before founding his company, RainmakerThinking in 1993, Bruce practiced law at the Wall Street firm of Carter, Ledyard & Milburn.
XPollination was asked by the conference committee at #VTSHRM15 to do an exclusive interview with nationally-renowned Millennial speaker, Dan Schawbel. Dan Schawbel is the Founder of WorkplaceTrends.com, a research and advisory membership service for forward-thinking HR professionals, as well as the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. Dan is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future
XPollination was live from the 15th Annual SHRM Vermont State Conference for this special edition of the podcast. This year the conference is titled, HRevolution: Change Tomorrow Today. What better way to talk about changing tomorrow today then to discuss the young, game-changing professionals themselves, the Millennials. I’ll be presenting at this conference shortly after the podcast at 3pm, but I also noticed another group of individuals presenting on Millennials with a unique twist – and this obviously peaked my interest! The two women I have joining me for XPollination are Jessica Sabick of Vermont Energy Investment Corp. and Lindsey Lathrop-Ryan of Change the Story VT, and both have just finished their presentation on Attracting and Retaining Millennial Women to Your Company. We'll take a deeper dive into their presentation and the topic of Millennial women.
Special guest Jacques Bastien: Millennial Marketer, Hustlepreneur, Professor, Speaker, Writer, Designer, Founder of boogie, Breadcrumbs, and Authenpic is joining us today on another edition of XPollination. The founder of boogie (boogie.nyc), a disruptive social media and viral marketing agency helping brands engage with Millennials through photos, videos, music and conversations, Jacques has offices in Albany NY, Brooklyn NY and Los Angeles, CA . He is also a partner/investor/founder at a few others startups, including Cased Up (casedup.co), Breadcrumbs (trybreadcrumbs.com), Authenpic (authenpicapp.com), and What The Fee (whatthefee.co).
Jacques’s passion is in technology, startups, entrepreneurship, fashion, and social media. He runs a blog called hustlepreneur.co to help inspire, motivate and educate other young entrepreneurs. He is currently writing a book with my wife about young relationships. This book will feature stories from their relationship.
Jacques was the featured speaker this week at Startup Grind, which is powered by Google for entrepreneurs, as an up and coming young entrepreneur to watch.