The challenge for many companies is that the Millennial generation will hold you to your sales pitch. The days of the “snake oil” salesman are dead. For many companies, who are not entirely truthful, who lack competency and character in their business practices and product, they will rue the day that 93 million Millennials find out that they are in fact not telling the truth. This generation, who has a rigorous demand for excellence, will hop on their social platforms and announce to the world that you are now deemed untrustworthy.
Millennials. Brands. Trust. Three things that seemingly go together, yet each one has its own origin story. Exploring each one is the task at hand for the next month and a half as we prepare for the Relate Live New York City conference on October 22-23. How we fit these massive topics all into a 45 minute presentation, giving each one its own stage time, while connecting the dots, threading the narrative through all of them to come away with useful insights and nuggets of knowledge for conference goers will be our challenge.
Special guest Jacques Bastien: Millennial Marketer, Hustlepreneur, Professor, Speaker, Writer, Designer, Founder of boogie, Breadcrumbs, and Authenpic is joining us today on another edition of XPollination. The founder of boogie (boogie.nyc), a disruptive social media and viral marketing agency helping brands engage with Millennials through photos, videos, music and conversations, Jacques has offices in Albany NY, Brooklyn NY and Los Angeles, CA . He is also a partner/investor/founder at a few others startups, including Cased Up (casedup.co), Breadcrumbs (trybreadcrumbs.com), Authenpic (authenpicapp.com), and What The Fee (whatthefee.co).
Jacques’s passion is in technology, startups, entrepreneurship, fashion, and social media. He runs a blog called hustlepreneur.co to help inspire, motivate and educate other young entrepreneurs. He is currently writing a book with my wife about young relationships. This book will feature stories from their relationship.
Jacques was the featured speaker this week at Startup Grind, which is powered by Google for entrepreneurs, as an up and coming young entrepreneur to watch.