Let’s build out the Beloved Brand Triangle with thesis #3. The final point on our triangle is narrative belonging. Narrative Belonging is the ongoing effort by a brand to tell the story continually of how a customer that uses the brand will have a sense of belonging to the product and service that will greatly enhance the customer’s existence and experience.
The challenge for many companies is that the Millennial generation will hold you to your sales pitch. The days of the “snake oil” salesman are dead. For many companies, who are not entirely truthful, who lack competency and character in their business practices and product, they will rue the day that 93 million Millennials find out that they are in fact not telling the truth. This generation, who has a rigorous demand for excellence, will hop on their social platforms and announce to the world that you are now deemed untrustworthy.
Millennials. Brands. Trust. Three things that seemingly go together, yet each one has its own origin story. Exploring each one is the task at hand for the next month and a half as we prepare for the Relate Live New York City conference on October 22-23. How we fit these massive topics all into a 45 minute presentation, giving each one its own stage time, while connecting the dots, threading the narrative through all of them to come away with useful insights and nuggets of knowledge for conference goers will be our challenge.
Matt Harrington, author, speaker and trainer on workplace generations will be a featured speaker at Zendesk's Relate Live NYC conference on October 23-24, 2017. The conference will be held at the Metropolitan Pavilion in New York City. Harrington will speak on how the best brands build trust and credibility with the Millennial generation (1980-2001).
There are always three things going on in any transaction or more importantly group/team/department/company: tasks, processes, and relationships. You can imagine that most of us focus a majority of our time on tasks (60%), A good organization focuses some of their energy on good processes (30%). This leaves about 10% just to focus on relationships which is actually the hardest and perhaps the most important thing to focus on as companies can always make a new machine, a new process, more tasks, but it's culture and people make up the differential factor between a good company and a great company.
Matt will shed light on some new and innovative ways to build a strong workforce for the future on September 9, 2016, from 9 am to 12 pm at the Western Carolina University at Biltmore Park in Asheville. For more information, or to register visit www.pdp.edu, or call 828-227-7397. Seats are limited and there is an early-bird registration discount through August 1, 2016.
So often we move right to empowerment of employees, when we really be thinking about how do we carefully hand over duties and responsibilities at a healthy rate (much like handing over the keys to a new driver). Matt Harrington, generations specialist, talks in this video about the right and wrong way to empower the Millennial generation